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One of the questions I am most frequently asked by other photographers, and even non-photographers, is how do I get the eyes in my portrait images to “pop” so much … if I’ve done my job correctly, they are in crisp focus, full of light, life and just draw you in. Once again, that’s if I’ve done my job correctly!!

Like many things in photography getting beautiful and crisp eyes that “pop” is like a puzzle. And because there are so many contributing factors to getting that WOW factor, I’m going to break this into a two part series with the first part focusing on finding the light (not just for great eyes, but for beautiful skin tones, an even exposure, and many other benefits that can make or break a photo as well). And in the upcoming parts of the series I will focus on, well, focus – as well as Photoshop techniques to really take your portraits to another level, specific lighting situations and tips and more. Nailing your focus while shooting portraits as well as knowing how to properly edit them is of the utmost importance in getting crisp, clean eyes that just reach out and call to the viewer. Getting all that glorious light into the eyes won’t help much if they aren’t sharp. We’ll also cover using Photoshop actions like Sparkle Eyes to help make eyes sparkle and pop even more.

The number one thing you need to get eyes that wow is LIGHT. I know, you thought I was going to say Paint the Moon eye actions, right? Well, that is part of the equation, but that will come later. Finding light is the first and one of the most important steps in making eyes pop. Lighting isn’t just important in making eyes pop, but in every aspect of photography. It’s an essential piece of the puzzle and one you should strive to master.

There are a number of ways to go about this, and a number of ways to search for that perfect light and know when you’ve found it.

Note: this image was taken just as the sun was going down with the subject looking in the direction of the sunset – obviously not recommended for a number of reasons during mid-day sun … but here it just lit up her eyes and cast a warm, even light over her face.

The important word here is *open* shade … you still want your subject to be facing the light source and usually the closer to the edge of that open shade (at the edge of a forested area, under the shade of an awning, just inside a doorway, under a tree, etc) the better. I’ve found when shooting in urban locations you can find amazing light by having your subject in the open shade of a tall building … in front of them lots of open sky and light to reflect into their eyes, they are benefiting from those reflections and catchlights they create while they are staying out of harsh direct light. The prettiest catchlights in open shade will be captured in a location where the main light source is coming from one direction and your subject is facing that light while just inside the shade (think of an alley way, just inside a doorway, etc.).

Here is an example of an image taken during the golden hour in open shade (under a canopy of cherry trees).

And another example taken on the sidewalk downtown, just at the edge of open shade under an awning. I adjusted my settings to properly expose her face in each example here – both back lit and side lit images were still a bit underexposed on parts of her face, but I didn’t want to risk blowing out the highlights on her face.

And here is another taken in open shade at around an hour before sunset (the golden hour) – she is sitting on an open deck with a building behind her and shaded by a wall from direct sun, however, the sky is open above her and wide open sky in front of her. This creates a beautiful, even light across her face, creamy skin and eyes that sparkle.

And, yes, this works with all subjects! Here is cute little Pumpkin … we were in an open shade area at golden hour. The direct sun was shielded by buildings on either side of us, but open sky was all around us as you can see reflected in her pretty eyes!

Place your subject in front of a window or an open doorway and watch how the light falls on their face and in their eyes. Window light can be phenomenal. It’s actually usually best to not have them face the window or light source indoors head on, but rather close to a 45 degree angle to avoid washing out the face. Have the face angled just a bit from the window or light source can add some dimension and depth to the portrait.

Here is a good example of pretty window light – taken at about a 45 degree angle to a north facing window.

The biggest aid you can use is just using your own eyes to watch the light in the eyes of your subject. The catchlights (the reflection of the light source in the eye) add depth and life your subject. I often have a subject stand here or there, then have them slowly turn around as I continually watch the catch lights (or lack of) that are falling in their eyes. You’ll know it when you see it. Not only does finding that perfect light help the eyes – it helps the whole image with better skin tones, better exposure and less harsh shadows and highlights when the whole face is lit properly.

Note in the example below how turning my subject dramatically changed my light and not only how her eyes sparkled and lit up in the position I would have placed a subject in (facing our light and open sky), but also note the fall of the shadows and highlights and the color casts introduced when she wasn’t properly lit. Also note that she was in the same exact spot for all three of these photos save a foot or so to move out from the wall in the back lit example.

Look for the light first! Some photographers might have assessed our location and seen the pretty green landscape behind her here in the first image (there is even a gorgeous river behind her), and just started snapping. However, this is about the worst position for her to be in because the light is behind her (and not a pretty, sun flare back light that I often seek out), and worse, directly in front of her was a building that blocked any chance of a reflection from the sky in her eyes.

Notice the lack of light in her eyes, the harsh shadows and highlights which create a mottled light on her skin, and the uneven color in the skin (for instance the yellow cast under her right eye). Simply placing a reflector in front of the subject to bounce that light back on her could have helped if turning her towards the open sky was not an option (for instance, if you just had to have a shot with something in particular as a background or the spot where the light was good had too much clutter, etc.). See below for more on reflectors and other aids. This is unedited … post processing work could help it quite a bit, but working with a properly lit image to begin with makes your final results so much better and editing so much more fun (see final image when properly lit AND edited for the fabulous possibilities)!

Next I simply had her turn at a 45 degree angle to the open sky/light. Besides the oh so joyful expression she gives me, also notice the darkly shadowed right side of her face and bright highlight on left. This look can be desirable as long as you have enough light in the shadowed side, especially in the eyes. It can give a very dramatic look, and looks particularly lovely and moody with a nice black and white conversion. This is straight out of camera, no editing was done.

And here is the same side lit image with a touch of editing from the Picture Perfect set just to open up those darker shadows and brighten a bit.

And finally, the shot I would have gone for from the start … facing that open sky that is lighting up her face and reflecting in her eyes, making them pop. Gorgeous, even lighting … no harsh shadows, lovely even skin tones, eyes that sparkle and light up. Yummy light! Now when I edit this it will add an extra wow factor and make the image really shine.

NOTE: Sometimes head on front light, shining on the subject with no angle at all to the light source, can create a flat look with no dimension in the shadows or facial features … if you find this to be the case, have your subject angle themselves just slightly to get back some of that dimension and interest.

And the final edited image (a 30 second edit using Perfect Portrait from Picture Perfect Mega Set and Wham Bam from Fresh Wonderland 2). As noted above, sometimes having the light source directly in front (as in, head on) of your subject can sometimes leave you with a flat look … this could have been just a bit improved if I had her angle her head just a bit in order to bring a little dimension back to her features.

Now, on to the marbles. I swear I haven’t lost mine! ;)

I also happen to use a little trick that I learned many years ago … marbles. I carry a handful of marbles in my camera bag at all times. Sometimes you want to set up a location with props and such before the client arrives and you need to be sure you are in the ideal spot for the lighting at hand. Or sometimes you have tiny people that simply will not stand still and will definitely not be willing to patiently turn in a slow circle for you while you look deeply into their eyes searching for the perfect light to hit them. That is when I pull out my marbles. I place one inside my fist as shown in the photos and then just act like that is my subject’s eye – closely watching how the light is reflecting as I turn around as a subject would. Be careful to push the marble back into your fist enough so that it mimics the hood of an eyelid that will shade the eye from light somewhat (in the last image my daughter let the marble slide out a bit too much). This works wonders! Plus kids adore being able to have the special task of then keeping that “magical marble” safe until the end of the session for me.

Having been a photographer that is obsessed with getting eyes to pop for so long this is something I notice immediately no matter what the situation. My eye is constantly assessing the lighting situation and watching catchlights in people’s eyes now. I’ve even got my husband and daughter doing it now … “Mommy, isn’t the lighting here perfect for photos?” … “Look at that warm sun glowing – that would make awesome sun flare shots.” or, “Wow, the catchlights in your eyes are amazing right now.” LOL!

Well, not you … but have your subject look up towards you so the open sky reflects in their eyes. If I’m struggling to get a good catchlight in the eyes many times I’ll stand up higher than the subject (either by standing on chair, stairs, etc) or by having them sit down and hovering over them. Having them look up towards me lets the open sky reflect in the eyes and can create beautiful light in the eyes. I love shots where you can see the sky and people standing over the subject. In this one here when you zoom way in you can make out the blue sky, clouds, me with my camera and her mom peeking over my shoulder watching!

And here is a comparison showing the subject in an overcast sky situation. You can see the very dramatic difference simply turning her around (she’s in the exact same spot for both images), and then having her look up towards me just a bit for even more oomph in the eyes.

In the first example she is under an overcast sky and about 40 feet from us is the edge of a large forested area … so while we are in the open, softened light of the sky, the sky above her is blocked and there is nothing to reflect any light back on her face and in her eyes. Instead the main light comes from behind and directly overhead, causing raccoon eyes that are hollowed out with no catchlights reflecting back and causing harsh shadows and too bright highlights on her face and hair. These problems are usually most apprent in bright overhead sunny conditions, but if your subject isn’t in the right position it can happen even on overcast days. Always watch your light!

Now here I just turned her around, so now the open sky is in front of her and the wooded area behind. You can see the nice, even lighting with creamy skin and amazing catch lights in her eyes. She was looking up at me towards the open sky and it’s beautifully reflected in her eyes.

Don’t blow it – grab that golden light! If you’re not shooting in shade – or even if you are, for the best results, shoot at the right time of day … the golden hour (an hour after sunrise or an hour before sunset). Don’t shoot in the middle of the day in harsh sunlight where shadows and blown out (too bright) highlights are likely to occur (as are squinty eyes). The golden hour is coveted by photographers for the yummy light that is soft and low in the sky. It’s just a heavenly time to be shooting and I normally plan my shoots at that time at all costs. Which ever time you end up shooting, always be on the lookout for harsh shadows and bright spots that are landing on your subjects – those can make or break a photo. If you are shooting on an overcast day the sky can act like a giant soft box, but you still need to be aware of where the main light source/reflection is coming from. Sometimes those overcast days can cause raccoon eyes with no light in them if you have your subject in the wrong position (see the image above of the babe in green).

During the golden hour with the subject facing the sun (she’s at the very edge of open shade) …

Here is an example of some gorgeous golden hour light where the subject’s are backlit …

Learning to immediately find the light when you enter a new location or lighting situation is something that will take time and practice. Try taking willing subjects out to do some tests of your own as you shoot in different lighting situations, angles and locations – then examine your results by looking at the light in the eyes, shadows that are cast, highlights that may be too bright, etc.

Here is one more example … subject is sitting indoors in the same spot, only turning around to face a different direction with each image as noted, all three unedited.

And here is the third, front lit image with a quick edit using Paint the Moon’s Fresh Wonderland 2 set and Picture Perfect.

Try using a reflector to bounce light back into the eyes and face. This isn’t something I normally do because I shoot kids, babies and families and running after little ones is challenging enough already without having to fight with a reflector to bounce light as well. This can be used very effectively, however, with adult subjects and even better if you have an assistant to help. Again, just watch the light as you change the angle of the reflector until you see that light bouncing into the eyes. Reflectors can be especially handy when you are shooting backlit images in order to capture that yummy sun flare while keeping your subject well lit and their eyes full of crisp light. One more trick I’ve learned over the years is to wear a white shirt that will act as a natural reflector … you can tell how busy I’ve been with sessions by the number of white shirts in the laundry that week! Side note: also be wary of what color you are wearing if you are not a white shirt lover – those colors will reflect back on your subject and leave you with a nasty red/blue/etc. color cast to deal with! Other objects or surroundings can act as handy reflectors as well … sidewalks, light and neutral colored walls, etc.

Oh, and bodies of water are incredible bouncers of light – this last image below was taken during the golden hour with the ocean surrounding us *and* the soft, warm sun was also reflecting off the light colored balcony we were on.

Don’t use a flash if you don’t have to … try a reflector first, or if you must use a flash either bounce it or soften it with a softbox and get it off camera if possible … so you don’t end up with telltale pin lights in the middle of the eye and a flat, washed out look. Your camera’s on camera flash is the worst offender – if you find yourself needing to use flash, invest in an external flash and diffuser. There are amazing photographers out there that can rock the off camera flash and make it look beautiful, natural and artistic, if you are one of those people then kudos to you … if you are not, I would suggest trying to find a way around using flash, especially on camera flash. I prefer to do whatever possible to find that glorious natural light and don’t even own a flash for my camera. Sometimes it can be done by simply moving my subject, using some sort of light reflector or trying a different angle.

Look for the upcoming parts of this series soon where I’ll delve into more specifics on how to manipulate the light you have available, the specifics on working with each type of lighting (including specifics on indoor lighting situations and taking back lit images with sunflare), how to nail your focus to get crisp eyes that pop and also talk a bit more about how depth of field can enhance the look of sharp eyes, and much more! There are so many points to cover I didn’t want to overwhelm anyone by dumping all the information and examples at once! I hope you found this helpful and appreciate your sharing the link with others if you found it valuable!

 

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Click here to jump to the Photographer’s Guide to Facebook Timeline for Business Pages

 

 

 

 

See more Facebook Timeline Covers Template video tutorials here.

 

 

 

 

 

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Here is a little checklist to follow with some tips while getting your new Timeline for business pages ready.

1. Upload your new cover photo. Haven’t grabbed your FREE Paint the Moon Facebook Timeline Cover Templates yet? What are you waiting for … get them here while they are available as a sampler preview for a limited time! You can use the blank “Make Your Own Template” if you wish to create yours from scratch. Be sure to read Facebook’s guidelines for cover photos to be certain you are following all the rules before posting.

2. Upload a profile photo, preferably your logo or something clearly associate with your brand. It should be simple, clean and something that stays consistent (your cover photo is the place to get “crazy” and creative when you want to switch things up). Profile images are perfectly square at 180 pixels – there is a profile photo template included with the Paint the Moon Cover Templates (you may easily change the background color as you wish). Remember that your profile image is the avatar for your business everywhere you go on Facebook – it’s seen in news feeds, ads, next to your comments and all your “stories” (in a very tiny 32 pixels square – so keep it clean and powerful).

3. Select which apps and views you’d like to appear in your apps area and arrange them as you desire. The top three apps should be the most important to your business as they will be “above the fold,” with the remainder accessible by clicking the arrow to the drop down menu.

4. Think about a plan to post daily to your page to keep your fans engaged as well as pinning a post that is most important to the top of your page every week. Be authentic, helpful, honest and kind … a little bit of humor and beauty mixed in there goes a long way too.

5. Take advantage of the new Admin Panel to monitor your Page Insights, new activity and always be timely in responding to your personal messages if you choose to have this feature turned on.

6. Add events and milestones to your Timeline to flesh it out, tell your company’s back story and create a visually interesting appealing Timeline. Also take a moment to go through photo albums and delete any past photos that you aren’t incredibly proud of. Look at the past posts and content and decide if they are building the impression you want people to have of your company. If not, delete and clean things up. You can also add past photos to your album and date them appropriately to show up on your Timeline in the correct spot,.

7. Good news for us photographers is that research shows that photos posted generate twice as much engagement versus all other types of posts. Keep your page visually appealing … even more important for the photo industry.

8. Check to see that your most important posts are checked to be “Allowed on Timeline.” You can do this from your Activity Log. Not just your own posts, but posts from fans as well … highlight glowing reviews and feedback, etc.

 

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